Good strategy is resilient, it means that:
- The strategy is adaptable to changing market conditions or technological advancements
- The potential profit margin is enough above the satisfactory level to allow for volatility
- The strategy directly addresses the Key Success Factors of the selected arena
- The strategy plays to the strengths of the company
- The strategy can be implemented more cost effectively than competitors
- It would be hard for others to match your strategy and position gained or the strategy includes constant innovation and new opportunities seizing to stay ahead of others
- The elements of the strategy are internally coherent and reinforce one another
- The strategy is feasible to implement given owned money, managerial time, and organizational & employee capabilities
- The strategy is focused on a few goals and sufficient resources are dedicated (a few strong positions instead of many feeble ones)
- The people are able and want to make and lead the needed change